- Needs analysis- determining if there is a paying market for your product or service
- Choosing a Brand and Image (Company name, Logo, Slogan, etc.)
- Creating short-term and long-term Marketing goals
- Defining Marketing campaign
- Creating Marketing strategies
- Employing Marketing techniques that will position your product/service in the best possible light
- Designing Marketing materials
- Designing Internet Marketing strategies
- Tracking marketing results to determine strongest techniques and tactics